The Value of Having Click Exposure running your Adwords Pay Per Click Management
Search engine marketing campaigns allow you to effectively target customers searching for products and services that you offer. But managing an online marketing campaign can require close attention and diligence. A qualified professional has experience and proficiency in creating AdWords campaigns for businesses, so they can save you time and resources by managing your campaign for you.
AdWords and Google Marketing Reach
Google helps you reach consumers in a relevant, accountable way.
Reach the audiences that matter most to your business. More than 170 million people use the Internet in the United States. Google’s network reaches 80% of these potential customers. You can target potential customers by neighborhood, city, state, or country. AdWords is available in 38 different languages and 250 countries.
Connect with consumers when it’s relevant.
AdWords shows ads to potential customers when they’re actively searching for what businesses like yours have to offer. Your ads are being placed when decisions are being made. Of consumers making in-store purchases in key categories, 89% have conducted online research prior to purchase.
AdWords Return on Investment (ROI)
Measure and improve your return on investment.
AdWords gives you a range of helpful online tracking tools so you can understand what’s working, what’s not, and which adjustments you can make to maximize your investment. It costs nothing to develop AdWords ads and there’s no minimum spend. You only pay when consumers click on your ad to go to your site. You can adjust, pause, or stop your campaigns at any time.
AdWords Impact on Conversions
In online advertising, a conversion occurs when a click on your ad leads directly to user behavior you deem valuable, such as a purchase, signup, page view, or lead. Conversion tracking, then, is a way to monitor and evaluate how well your ad campaigns convert into a meaningful action like a sale.
Because AdWords delivers people information about the products and services they’re already looking for, it can help to drive conversions.
Your AdWords account includes a free conversion-tracking tool to measure your conversions and ultimately help you identify how effective your AdWords ads and keywords are for you.
AdWords Costs and Flexibility
AdWords advertisers can choose cost-per-click (CPC) or cost-per-impression (CPM) pricing, whichever best suits their needs.
Under the Google AdWords CPC pricing model, advertisers pay for ad clicks, not impressions. If an advertiser’s ads appear 50 times and receive five clicks, the advertiser is charged only for those five clicks. With CPM pricing, advertisers who prefer impression-based pricing can set their own price and receive traditional CPM metrics.
AdWords advertisers enjoy a tremendous level of control over their costs. They can set a maximum daily budget to help manage costs over the month and specific amounts they’re willing to pay per click or per thousand impressions, which the AdWords system will never exceed.
AdWords advertisers can also set up Google’s free conversion tracking tool and receive account reports by email so they can monitor their sales conversions and return on investment.
Because Google AdWords offers such a high degree of flexibility and control, it’s an especially effective marketing tool to help advertisers:
- Generate leads
- Generate sales or conversions
- Create brand awareness